Elements 7 is a very intensive, high learning curve program that produces fabulous results. It is not for the faint of heart or people who don't have a lot of time. It's most often used by professionals.
PrintShop Deluxe is very user-friendly, and is perfect for those who just want to do basic touch-up and special effects. It has a lot of free clip-art and templates, or you can design your own. It also has two text features which enables you to create really neat text effects. PrintShop Deluxe is very affordable and quick and easy to learn.
PrintShop Deluxe can be bought at Staples or OfficeMax. It is also available at http://www.broderbund.com/ (where I usually buy it). This program is so fun to use and you will love all the creativity you can add to your photos and layouts!
This is a picture of my daughter Shawna, taken at a family picnic. I want to use it on a scrapbook page, but with a totally different look. I open up PrintShop and place the photo above onto the page.